How my time at Salford Business School prepares me for a career in Digital Marketing?

 

LEARNING KEEPS THE MIND REFRESHED.

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.” — Henry Ford

I can connect with these lines now that I've opted to return to a business school and give my university journey a clean slate.

In today's digital marketing landscape, social media has taken the spotlight as the most powerful and effective means of reaching customers. Using digital marketing techniques companies can boost sales and promote customer engagement. Digital marketing is a field that's constantly growing and never really seems to go out of vogue.

Once I've finished my study in digital marketing, I'd prefer to work as a freelancer or a social media marketing/content writing Specialist. I have the ability to seize opportunities as they arise and adjust my strategy as and when necessary. I can amass a portfolio of prior work that I can use as a reference for future projects by working as a freelancer in the field of digital marketing.

I chose to go from HR to digital marketing after nine years of expertise in human resources, customer relations, and administrative positions. I was willing to tackle the new field and start from scratch even though I knew it would be difficult. My love for social media marketing and content creation led me to discover that digital marketing is the ideal career for me. I was seeking for a platform where I could choose between working on my own or as an employee of a reputable company with a variety of job alternatives, like Content creator, SEO specialist, Social media marketer, Email marketer, PPC specialist, and digital marketing professional. Thus, I chose to enrol in a digital marketing program at University of Salford. Literally, the University of Salford's Search and Social Media Marketing Module in MSc Digital Marketing is what drew me to this university to get a master's degree in Digital Marketing and pursue my ideal career in this industry.

I decided to pursue digital marketing because of my own experience with marketing. Due to my passion for designing custom-made clothes, I started an online boutique for designer clothing called “LushQue Designer Boutique” since 2018. It was my hobby and it has been successfully running online ever since. Without any theoretical background, I managed the marketing for my own boutique. I managed to grow sales for my boutique by using different platforms and strategies, enabling me to connect with the correct clientele. This showed me that there was an untapped potential within this industry that needed more people like me who could take advantage of it. At this point, I understood that marketing is a skill that I can utilize to enhance a career in Digital Marketing Industry.

I would like to discuss how my current coursework in digital marketing at University of Salford would prepare me for a future career in the industry.

One of my best life decisions was to enroll in MSc digital marketing at the University of Salford. My first module, "Digital Marketing Communications," taught by Sean Chung enlightened me and assisted me in gaining a thorough understanding of the ways in which businesses use digital marketing communications channels, the suitability and application of those channels, and how technology is used to establish relationships with clients.

This blog is actually a part of the assignment. I am currently in the second module "search and social media marketing" taught by Professor Mirage Islam. This module’s prime focus is personal branding by using appropriate keywords to boost my profile and put it at the top of the search engine results page(SERP).

The goal of the SBS digital marketing course is to give students the chance to interact with people from all cultures and nations while also fostering their ability to communicate both orally and in writing and to think analytically. Additionally, The aim of the course is to give students an understanding of digital marketing, including how it functions and its applications. I'll learn about SEO and how to use it successfully, as well as social media marketing strategies like paid advertisements and content creation. The curriculum will also assist me in honing my own abilities so that I may find freelance jobs, whether it's writing articles for outlets that have a strong need for content writers or creating videos for clientele.

University of Salford's coursework is tailored particularly for the digital marketing sector, which helps me understand exactly what I need to know to be successful in this field—and how to use those abilities once I've finished this program.   Furthermore, by applying the knowledge to real-world assignments and projects, By the time I graduate, I'll be qualified for anything, which will enable me to determine if this is really the best track for my career.

Last but not least, I still have work to do with University of Salford. This course consists mostly of four modules; after completing them, I will have acquired information and practical skills. The executive summary of this module covers developing a personal brand for myself as a digital marketer and optimizing my profiles on various social media sites. I will be able to use what I learn in the classroom to further my professional career in digital marketing, which is an essential aspect of their program.

I can state with confidence that the Digital Marketing Course with SBS will undoubtedly change me into a new version of myself that will enable me to position myself better in a new career that is completely unrelated to my past career experiences.